Last updated: February 12, 2026
Adobe
Adobe Joins Agentic Commerce Protocol, Unleashing AI Agents for Global Marketing & Commerce
Adobe has announced its participation in the Agentic Commerce Protocol (ACP) ecosystem, achieving 'ACP Ready' certification. This strategic move positions Adobe to leverage its enterprise AI capabilities by deploying AI agents designed to revolutionize marketing and commerce globally.
SAN JOSE, CA – Adobe, a global leader in creative and digital experience solutions, is making a significant stride into the future of automated commerce by joining the Agentic Commerce Protocol (ACP) ecosystem. The company has confirmed its 'ACP Ready' status, signaling its immediate capability to integrate and deploy advanced AI agents within the protocol.
This pivotal involvement sees Adobe focusing its robust enterprise AI expertise on developing sophisticated AI agents specifically tailored for marketing and commerce applications. These agents are expected to empower businesses worldwide by automating and optimizing complex processes, from personalized customer engagements to streamlined supply chain interactions.
Adobe's commitment to the ACP reflects a broader industry trend towards agentic AI, where autonomous software entities perform tasks and make decisions on behalf of users and businesses. By infusing its deep understanding of digital experiences and data analytics into the ACP framework, Adobe aims to enhance efficiency, drive innovation, and unlock new growth opportunities for its vast customer base.
The 'ACP Ready' certification underscores Adobe's technical preparedness and strategic alignment with the protocol's vision for a more interconnected and intelligent commerce landscape. This global initiative is poised to transform how brands interact with consumers and how commerce operates at scale.
The deployment of Adobe's AI agents within the ACP is anticipated to offer substantial benefits across various industries. From automating campaign optimization and content personalization to facilitating seamless transactional experiences, these agents are designed to elevate the overall digital commerce journey. This move further solidifies Adobe's position at the forefront of AI innovation, extending its influence beyond traditional creative and document workflows into the burgeoning realm of enterprise AI-driven commerce.
View Adobe's full ACP profile and certification status. View company profile →